解码茅台供应链的“数智化”与“绿色化”新生态

Core Insights - The article discusses the 2026 Annual Procurement and Supply Chain Conference held by Kweichow Moutai, focusing on the themes of "Digital Intelligence," "Green," and "Chain Creation" as part of their strategy to modernize the supply chain and enhance sustainability [1][5] Digital Transformation - Kweichow Moutai is leveraging digital intelligence to drive transformation within its supply chain, enhancing collaboration with suppliers and achieving long-term mutual benefits [2] - The company has developed a digital system for brand protection, significantly improving data integration and analysis capabilities, which has increased response efficiency [2] - Moutai is implementing an online procurement platform to achieve 83.2% electronic procurement by 2025, enhancing cost control and procurement efficiency [3] Green Initiatives - The company emphasizes the importance of building a green supply chain, integrating sustainable practices into its operations, and conducting carbon assessments for events to achieve "zero carbon" goals [5][6] - Moutai is actively participating in the development of national standards for digital supply chain maturity, positioning itself as an industry leader in digital transformation [4] Quality Control - Moutai is committed to maintaining high-quality standards across its supply chain, implementing a comprehensive quality management system that includes 128 quality assurance measures and 133 technical standards [8] - The company aims to enhance supplier collaboration through quality audits and support mechanisms, fostering a culture of quality improvement throughout the supply chain [8] Long-term Vision - Moutai's leadership emphasizes the importance of long-term sustainability and value creation, urging suppliers to adopt green practices and digital transformation to meet evolving market demands [7][9] - The company seeks to establish a resilient supply chain that supports its modernization efforts and aligns with its strategic goals for future growth [9]