从“一人忙碌”到“家庭共欢” 合口味调整广告回应公众期待

Core Viewpoint - The frozen food brand He Kou Wei has updated its advertising content in response to public criticism regarding its previous portrayal of traditional family roles, shifting to a more modern representation of family interaction and collaboration [1][5][7]. Group 1: New Advertising Content - The new advertisement features a family of four enjoying outdoor activities, specifically flying kites, which contrasts sharply with the previous depiction of a mother working alone in the kitchen [2][5]. - The visual presentation of the new ad uses bright and fresh colors, primarily green grass and blue sky, creating a relaxed and open atmosphere that resonates with modern family values [5][7]. Group 2: Public Response and Brand Strategy - The change in advertising was prompted by public backlash against the original ad, which was perceived as reinforcing outdated gender roles, leading to an apology and a commitment to update the content [5][7]. - The updated ad emphasizes the importance of family time and shared experiences, aligning with the brand's mission to provide convenient and healthy food options that allow families to spend more quality time together [5][7]. - The swift response from He Kou Wei to the criticism and the subsequent changes have been viewed positively, indicating the brand's attentiveness to public sentiment and its commitment to evolving social values [7].