森马服饰：公司旗下拥有以森马品牌为代表的成人休闲服饰和以巴拉巴拉品牌为代表的儿童服饰两大品牌集群

Core Viewpoint - Semir Apparel (002563) emphasizes its dual brand strategy, focusing on adult casual wear under the Semir brand and children's clothing under the Balabala brand, while encouraging engagement through various online and offline activities [1] Brand Engagement - The company promotes its brands through multiple digital platforms, including WeChat public accounts, mini-programs, Xiaohongshu, and Weibo, to enhance customer interaction [1] - Specific activities include the weekly "Fan Day" on Thursdays and creative online events themed around the Year of the Horse, such as "Find the 'Horse' Online" and "Creative 'Horse' Exhibition" [1] Offline Experience - Semir brand has launched the "Year of the Horse is Hot" membership experience in physical stores, inviting customers to participate and experience the brand firsthand [1]