宋城演艺：公司自去年起逐步布局网红IP与网红矩阵

Core Viewpoint - Songcheng Performance has been gradually developing internet celebrity IPs and matrices since last year, creating a series of recognizable and well-received internet celebrity images that enhance visitor engagement and showcase unique content at various scenic spots [1] Group 1: Company Strategy - The company has cultivated a batch of internet celebrity images that have gained market recognition and good dissemination effects, which are favored by tourists [1] - Current content creation focuses on dance and talent displays, while incorporating regional cultural characteristics for differentiated packaging, forming a matrix that balances unity and regional identity [1] - The company does not solely rely on fan numbers as a measure of success but considers overall interaction effects and visitor participation to conduct targeted incubation and value extension [1] Group 2: Future Plans - The company plans to continue exploring and enriching content categories, with intentions to add language and interactive programs based on existing foundations [1] - Future innovations will combine scenic spot characteristics and cultural resources to further enhance the influence of internet celebrity IPs and brand dissemination effects [1]