Sou Hu Cai Jing·2026-01-16 16:08Core Viewpoint - The ongoing conflict between Luo Yonghao and Xibei has escalated, leading to significant repercussions for Xibei, including the closure of 102 stores and public statements from both parties regarding allegations of defamation and operational practices [1][2]. Group 1: Company Developments - Xibei has confirmed the closure of 102 stores nationwide, which is a significant operational decision amid the ongoing controversy [1]. - Luo Yonghao publicly criticized Xibei for using pre-prepared dishes, which he claims is a major issue for the brand, prompting a strong response from Xibei's founder, Jia Guolong [2]. Group 2: Crisis Background - The "pre-prepared dish controversy" began in September 2025 when Luo Yonghao accused Xibei of serving mostly pre-prepared dishes, which led to widespread media attention and scrutiny [2]. - Following the accusations, Xibei faced a public relations crisis, with media investigations revealing management issues in their kitchen operations [2]. - In response to the backlash, Xibei issued an official apology and committed to adjusting their food preparation processes by moving central kitchen operations to on-site cooking by October 1, 2025 [2].