西贝公关副总裁离职，贾国龙：他是个好人，因个人发展原因离职，此前投资了他的创业，今后还会支持

Core Viewpoint - The departure of Song Xuan, Vice President of Public Relations at Xibei Catering, is attributed to personal development reasons, amidst significant pressure he faced during a recent incident involving the company [1][5]. Group 1: Company Leadership Changes - Song Xuan has left Xibei after a tenure that included managing brand promotion and online growth, contributing to a brand positioning upgrade and achieving over 100 million in online traffic [5]. - Founder Jia Guolong emphasized that all decisions are ultimately made by him, distancing the company from public relations issues and highlighting the lack of a formal PR strategy prior to recent events [1][7]. Group 2: Store Closures - Xibei confirmed plans to close 102 stores, which represents 30% of its total locations, with closures expected to occur in the first quarter [6][7]. - Jia Guolong reassured that all employees affected by the closures would receive their full wages, and customer prepaid cards would remain valid at other locations [7]. Group 3: Company Response to Public Criticism - The company has faced significant public backlash, with Jia Guolong defending the quality of their food against accusations of using pre-prepared ingredients, asserting that Xibei has maintained high standards in its operations [7][11]. - Xibei has committed to adjusting its food preparation processes to enhance transparency and customer trust, with plans to complete these adjustments by October 2025 [11].