American Rebel(US:AREB) Globenewswire·2026-01-16 20:57Core Insights - American Rebel Holdings, Inc. has announced a strategic distribution partnership with Lawrence Distributing Company to enhance the distribution of American Rebel Light Beer in Virginia, building on existing momentum through Valley Distributing [1][2][7] Distribution Partnership - The distribution agreement with Lawrence Distributing Company was executed on November 15, 2025, resulting in the addition of four on-premise accounts and twenty-six retail accounts for American Rebel Light Beer by December 31, 2025 [3][11] - This partnership aims to strengthen American Rebel's presence in Virginia and support retail rollouts and on-premise growth opportunities in 2026 [2][8] Strategic Goals - The company aims to convert distribution momentum into retail velocity at scale by collaborating with high-execution, community-embedded distributors [6][8] - The Distributor-First strategy prioritizes best-in-class regional wholesalers to enhance shelf placement and in-market momentum, with recent milestones indicating progress in national distributor engagement and retail rollouts [8][11] Lawrence Distributing Company Profile - Founded in 1954, Lawrence Distributing Company has grown into a leading beverage wholesaler in Southside and south-central Virginia, serving over 1,000 customers and reaching a regional population of approximately 375,000 [12][18] - The company operates two climate-controlled warehouse facilities to ensure product quality and has a disciplined approach to sales and merchandising [13][14] Community and Brand Building - Lawrence Distributing is recognized for its long-standing relationships and service-focused execution, which aligns with American Rebel's brand values [10][16] - The partnership is expected to leverage LDC's established infrastructure and community connections to enhance the visibility and placement of American Rebel Light Beer [12][16]