安踏集团能否再下一城？猛犸象收购传闻背后 户外赛道的版图与暗战

Group 1 - The Swiss outdoor brand Mammut, owned by Jacobs Capital, is reportedly considering a sale with an estimated valuation exceeding €500 million [2][6] - Anta Group is viewed as a potential buyer, alongside interest from international sports giants and private equity funds focused on consumer sectors [2][6] - Mammut has a long history since its founding in 1862 and is recognized for high-quality outdoor gear, particularly its Ultimate series [3] Group 2 - Mammut's parent company, Conzzeta Group, previously attempted to sell the brand in 2019 as part of a strategic shift, leading to uncertainty about its future [4] - In 2021, Telemos Capital acquired Mammut, but the brand is now facing operational challenges and financial difficulties, prompting the current sale consideration [5][6] - The European outdoor market is mature and has been stagnant, with rising costs and economic downturns affecting smaller brands, leading to asset sales as a solution [6] Group 3 - Mammut has seen significant growth in the Chinese market, with retail sales increasing by 85% in 2023 and projected to rise by 97% in 2024 [8] - The brand opened its first new concept store in China in 2021 and plans to continue expanding, with at least 15 new stores opened in the third quarter of 2025 [8] - Despite success in China, Mammut's European operations are struggling, leading to the decision to explore a sale [8] Group 4 - Anta Group has built a strong presence in the outdoor sector, with various brands under its umbrella, and acquiring Mammut could enhance its market position [9] - The competitive landscape in China's outdoor market is intensifying, with various brands vying for market share, and Mammut's potential acquisition could be strategic for Anta [9][12] - The outdoor sports market in China is projected to grow significantly, with the market size expected to reach ¥598.9 billion by 2025 and ¥896.3 billion by 2030 [9]