Shark Tank India: Turning TV exposure into startup growth

BENGALURU: When a startup walks into Shark Tank India , the cheque is often the smallest part of the prize. What founders say they are really buying is national visibility, one that can compress years of brand-building into a single broadcast. Whether that exposure compounds into durable brand equity, or fades once the television spotlight moves on, remains harder to measure. Now in its fifth season on SonyLIV, Shark Tank India has increasingly positioned itself as a marketing accelerator rather than a pure ...