Sou Hu Cai Jing·2026-01-17 01:57Core Viewpoint - The ongoing online dispute between Jia Guolong and Luo Yonghao has drawn significant attention, particularly following Jia's announcement to respond to Luo's allegations against Xibei, leading to both accounts being silenced on Weibo [1][3]. Group 1: Company Developments - Jia Guolong confirmed that Xibei will close 102 stores, accounting for 30% of its total locations, with the closure process expected to be completed in the first quarter of this year [7]. - Jia emphasized that all employees affected by the closures will receive their full wages, and customers with stored value cards can use them at other locations or request refunds immediately [7]. - The company has issued over 300 million yuan in consumer vouchers to attract customers back, although this has reportedly increased the company's financial risks [8]. Group 2: Market Performance - Xibei's business has seen a 50% year-on-year decline in January, indicating significant challenges in its operational performance [8]. - Jia stated that the issues facing the company are not solely related to pricing, asserting that market dynamics allow for diverse consumer preferences and price points [9]. Group 3: Industry Context - The Central Cyberspace Affairs Commission has issued guidelines to regulate the behavior of online influencers, specifically prohibiting organized online disputes that could escalate tensions and misuse public resources [3]. - Li Guoqing, founder of Dangdang, expressed willingness to assist Xibei during its challenging times, highlighting the broader industry concern regarding the sustainability of restaurant businesses amid economic pressures [10].