Core Insights - The recent launch of "Black Truffle Scrambled Egg English Red" by Heytea in Hong Kong has sparked significant online discussion, showcasing the innovative use of eggs in beverages [1][2][4] - The trend of incorporating eggs into drinks is gaining traction, with predictions that creative products featuring eggs may emerge in the coming years [1][10] Product Launch - Heytea's new drink is inspired by the classic Hong Kong dish "Black Truffle Scrambled Egg," featuring Guangdong Yingde black tea, a special salty cheese milk base, and fresh pudding topped with black truffle [2][4] - The drink has received positive feedback from consumers, highlighting its unexpected flavor combination and rich layers [4] Market Trends - The use of eggs in beverages is not a new concept; previous products like "Mango Egg Honey" and "Ice Cream Cake Milk Tea" have already explored this trend [8] - The popularity of egg-based drinks has surged, with social media trends like eggnog and DIY egg recipes contributing to the growing interest [8][10] Consumer Perception - Early attempts to use eggs in drinks faced consumer safety concerns, but recent developments have led to a more favorable reception [10][24] - The incorporation of eggs is often done through indirect means, such as using cake sauces or puddings to enhance flavor without directly promoting raw eggs [11][24] Innovative Applications - Various brands have successfully integrated eggs into their products, such as the "Organic Egg" series by A-Ma Handmade, which combines organic eggs with milk and tea [16] - Creative presentations, like the "Milo Lava Eruption" drink that features a torched egg white topping, are attracting younger consumers [21] Future Potential - The egg element in beverages is seen as a way to enhance freshness and create memorable experiences for consumers [24] - Industry experts suggest that while eggs can be a valuable ingredient, they should be used creatively and not as the main selling point to avoid consumer hesitance [24][26]
喜茶“炒蛋奶茶”震惊饮品圈，2026年第一个创意爆款是它？
3 6 Ke·2026-01-17 02:02