开欢乐每刻便利店必做的5大市场调研：避开90%创业者踩过的坑

Group 1 - The core idea of the article emphasizes that while the barriers to starting a convenience store may seem low, there are many hidden challenges that require thorough research and data analysis to ensure success [1][2] - The article outlines five essential research dimensions that franchisees of "Huanle Meike" must address before launching their stores [1][2] Group 2 - Target customer profiling research is crucial to understand who will be paying for the products, as convenience stores are fundamentally about providing solutions for nearby residents [3][4] - Specific research methods include defining a physical boundary around the store location, analyzing behavioral habits through surveys and observations, and verifying consumer purchasing power based on local demographics [5][6] Group 3 - Competitor layout research focuses on identifying gaps in the market rather than just analyzing what competitors are selling, aiming to find unmet needs [6][7] - Key research components involve categorizing competitor types, dissecting their advantages, and identifying weaknesses to find opportunities for differentiation [7][8] Group 4 - Consumer demand matching research aims to ensure that the products offered address real pain points rather than assumptions about customer needs [8][9] - This includes ranking high-frequency needs, testing price sensitivity, and exploring situational demands that can drive traffic to the store [9][10] Group 5 - Supply chain adaptability research is essential to ensure that the products can be consistently available, as stockouts can lead to customer loss [10][11] - Important research points include assessing SKU coverage, logistics efficiency, and transparency in pricing to ensure a reliable supply chain [11][12] Group 6 - Policy and cost estimation research is necessary to understand the total costs involved in opening a convenience store, including both visible and hidden expenses [12][13] - Specific research areas include compliance with local regulations, fixed and variable cost calculations, and ensuring that these costs align with expected customer traffic [13][14] Group 7 - The ultimate goal of the research is to transform data into actionable operational plans, ensuring that findings directly inform product offerings and supply chain capabilities [14] - The emphasis is on using data to replace intuition, validating assumptions with customer surveys, competitor statistics, and cost assessments to create a profitable convenience store [14]