舒华体育获国家级品牌认证

Core Viewpoint - Shuhua Sports has been recognized as a "Chinese Consumer Brand" by the Ministry of Industry and Information Technology, marking a significant achievement for the company in the fitness industry [1] Group 1: Brand Recognition and Market Position - Shuhua Sports has been included in the 2025 "Chinese Consumer Brand" list, becoming one of the few brands in the fitness industry to receive this national-level certification [1] - This recognition is expected to enhance the company's market expansion and valuation [1] Group 2: Innovation and Product Development - The company has invested in research and development, accumulating over 420 patents and participating in nearly 50 national and group standards [1] - In 2025, Shuhua achieved a breakthrough in the intelligent sector by launching the industry's first AI fitness assistant and AI gym, transforming "scientific exercise" into experiential solutions [1] - The self-developed FlexAir treadmill and internationally certified strength equipment further strengthen the company's high-end and differentiated product advantages, supporting profit growth [1] Group 3: Global Expansion and Sales Performance - The company's export sales increased by over 85% year-on-year in the first three quarters of 2025, highlighting significant progress in global expansion [1] - Shuhua is steadily advancing its direct operations in Europe and has established partnerships with leading international sports organizations [1] - The recognition as a "Chinese Consumer Brand" is expected to enhance brand awareness and premium capability in overseas markets, supporting the strategy of becoming "Shuhua for the World" [1] Group 4: Future Outlook - Shuhua Sports is positioned to leverage the dual drivers of "technology + brand" to deepen its global layout [2] - With the ongoing benefits of national fitness policies and trends in consumer upgrades, the company is expected to continue increasing its market share and undergo a value reassessment [2]