脱口秀“炸”场，美好食品以情绪营销抢赢“春节档”

Group 1 - The core idea of the articles revolves around the innovative marketing strategy of Meihao Foods, which focuses on addressing the "New Year anxiety" among young consumers through a unique comedy show, rather than traditional reunion themes [5][17][34] - Meihao Foods collaborated with local comedy group "Yizhi Mai" to create a performance titled "Mindset Not Exploding the Scene," which serves as both an emotional outlet and a culinary experience, effectively transforming brand communication from merely appealing to taste buds to also soothing the soul [1][11][29] - The event featured interactive elements designed to engage participants, such as a "mindset defusing" board and food tasting experiences, creating an immersive atmosphere that allowed for emotional release and connection with the brand [11][28] Group 2 - The marketing approach taken by Meihao Foods is a departure from traditional narratives centered on family reunion, instead tapping into the emotional burdens associated with the holiday season, thus creating new opportunities and challenges in brand marketing [4][5] - The comedy show format was chosen for its ability to resonate with younger audiences, providing a platform for humor that addresses social pressures and personal expectations during the festive season [5][34] - Meihao Foods' strategy includes leveraging user-generated content (UGC) through an online "open mic" event to gather real emotional needs from consumers, establishing a complete emotional feedback loop from online engagement to offline experience [29][34] Group 3 - The company aims to deepen the emotional connection with consumers by embedding product values into relatable narratives presented during the comedy performances, thus enhancing brand image and product recall [17][24][28] - The marketing campaign aligns with a broader trend where consumers are increasingly willing to invest in emotional experiences, as evidenced by a report indicating that 56.3% of the population is willing to pay for emotional value, a significant increase from the previous year [32][34] - Meihao Foods' emotional marketing strategy emphasizes the importance of empathy and connection, aiming to transform laughter into purchasing decisions and storytelling, thereby creating a new paradigm for brand-consumer interaction [34]