以“向上而生”为名 鑫源汽车要为新生代造好车

Core Viewpoint - Xinyuan Automobile is entering a comprehensive brand renewal phase, showcasing its strategic thinking, brand philosophy, and product direction in response to industry transformation [1][17] Group 1: Company History and Development - The chairman, Gong Daxing, highlighted the 18-year collaboration with the Jinbei brand, which has served over 1.8 million users, emphasizing the emotional foundation of the company's "upward" strategy [2] Group 2: Strategic Pillars - The company established three strategic pillars: 1. "No going abroad, no future": Xinyuan aims for systematic overseas expansion, planning to build 1,000 sales outlets by 2030 and achieve annual overseas sales of 200,000 vehicles [5] 2. "No upward movement, no future": The company emphasizes maintaining positive cash flow, profit, and growth, rejecting loss for scale [7] 3. "No benevolence, no future": Xinyuan promotes a "service for good" philosophy, creating a comprehensive service system that supports users throughout their lifecycle [9] Group 3: Brand and Product Innovations - Xinyuan unveiled a new logo, the "Elephant Mark," symbolizing stability and confidence, which will be applied across vehicle designs [10][12] - The new model "Upward V6" is positioned in the under 100,000 yuan market, designed as a smart new energy multifunctional vehicle, balancing professional use and comfortable living [14] Group 4: Company Philosophy - Gong Daxing emphasized that the company's strategies and services stem from a "pure, calm, and benevolent" heart, reflecting a commitment to user needs and manufacturing integrity [15][17]