Bei Jing Shang Bao·2026-01-17 06:37Core Insights - Yonghui officially launched the Yonghui Customized Premium Pasture 4.0 Pure Milk in collaboration with Mengniu, achieving over 1 million in sales within the first week across its nationwide stores [1] Group 1: Product Details - The Yonghui Customized Premium Pasture 4.0 Pure Milk is packaged in PET bottles, targeting family consumption and New Year stockpiling scenarios [4] - The product adheres to Yonghui's principle of "best quality at the same price, lowest price at the same quality," featuring high nutritional indicators of "4.0g/100mL quality milk protein" and "130mg/100mL native high calcium" [4] Group 2: Supply Chain and Innovation - Yonghui's efforts in product development involved deep engagement with the upstream supply chain, ensuring precise control over 17 dimensions from feeding and breeding to raw milk production [4] - The company utilized patented feeding technology to ensure that the protein and calcium content of the raw milk significantly exceeds ordinary levels [4] Group 3: Marketing and Consumer Engagement - Yonghui is building a new consumer touchpoint that integrates online and offline experiences [4] - The company collaborates with Mengniu and Douyin to establish a "brand + channel + platform" triadic linkage model, completing the transaction loop from online promotion to offline experience [4]