赛事火热、“南客北上”、长期参与……冰雪消费攀升实证“冰天雪地也是金山银山”

Core Viewpoint - The twelfth National Mass Ice and Snow Season has commenced, leading to a surge in ice and snow-related consumption as various ice and snow sports events attract large crowds across the country [1][9]. Group 1: Event Highlights - The twelfth National Mass Ice and Snow Season, themed "Ice and Snow Start a New Journey, Passion Towards the Future," began on the 6th of this month, with numerous ice and snow sports events taking place nationwide [1]. - In Changchun, Jilin, over 100 different ice and snow sports events are being held, including snow soccer, snow flag football, and snow tug-of-war, catering to diverse public interests [1]. - A special urban sports ice and snow park has been created in Changchun, covering an area of 300,000 square meters, featuring a 5.7-kilometer illuminated cross-country skiing trail [4]. Group 2: Consumer Trends - The trend of "southern tourists heading north" has emerged as a significant factor in ice and snow consumption, with southern visitors becoming an important growth segment in ice and snow sports participation [9][15]. - In the current ice and snow season, southern tourists account for over 50% of visitors at various northern ice and snow tourism destinations [15]. - A recent survey indicated that 24.02% of southern residents have participated in ice and snow sports in northern regions, with particularly high enthusiasm from residents in Jiangsu, Zhejiang, Shanghai, and Guangdong [15]. Group 3: Industry Growth - The total scale of China's ice and snow industry has grown from 381.1 billion yuan in 2020 to 980 billion yuan in 2024, with an average annual growth rate of 26.6% [16]. - The average daily visitor count at the Beidahu International Ski Resort has exceeded 8,000, with approximately 70% being repeat visitors, indicating a trend towards long-term participation in ice and snow sports [16]. - The National Sports Administration's report forecasts that the number of participants in ice and snow sports will reach 292 million in the 2024-2025 season, with 81 million individuals having engaged in activities like ice skating and skiing, marking a 42% increase from the previous season [22].