一包“黑乎乎”的玉米片火出圈,只因它是皮蛋味?
PepsiCoPepsiCo(US:PEP) 3 6 Ke·2026-01-17 08:24

Group 1 - The core idea of the article is the introduction of a unique century egg-flavored corn chip by Pepsi's Doritos brand in the Taiwan market, which has generated significant consumer interest and discussion on social media [1][4][34] - The product was launched despite initial skepticism, leading to a sell-out on its release day, indicating strong demand [4][14] - Social media engagement around the product has been high, with notable metrics such as 13.2 million views and 539 discussions on Xiaohongshu, suggesting the potential for century egg to become a trending ingredient [7][34] Group 2 - The product's packaging and flavor have been described as intriguing and unusual, with a design that reflects the characteristics of century eggs [9][10] - Consumers have shared various creative ways to enjoy the chips, including pairing them with ice cream and incorporating them into traditional dishes like congee [15][22] - The trend of introducing quirky flavors like century egg in snacks reflects a growing consumer demand for novelty and emotional value in food products, with 27.68% of consumers citing curiosity as a reason for purchasing snacks [34]