投资中“彩色鱼钩”不断上演：你在为什么付费？｜猫猫看市

Group 1 - The toy industry often features products that appear interesting but lack practicality, leading to a disconnect between perceived value and actual utility [1][2] - Many toys are purchased by parents who may not accurately assess their children's interest or engagement with the product [2] - The phenomenon of appealing but impractical products is likened to the "colorful fish hook" story, illustrating that many purchasing decisions are driven by factors unrelated to the actual needs of the end user [3][4] Group 2 - In the financial sector, similar trends are observed where fund names are designed to attract attention rather than reflect the underlying value or performance of the investment [4][5] - Investors often prefer new funds over established ones, despite the lack of significant differences, due to a tendency to seek novelty rather than rational decision-making [5][6] - Understanding the motivations behind consumer behavior and investment decisions can enhance investment strategies and outcomes [6]