Costco Really Wants Its Gold Star Members to Upgrade to Executive Status, and It's Dangling 3 Specific Perks to Entice Them

Industry Overview - The global retail industry is projected to grow from a $27.3 trillion market in 2025 to an estimated $36.9 trillion by 2030, reflecting a compound annual growth rate exceeding 6% [2] - The retail industry presents a significantly larger addressable market compared to the artificial intelligence sector [1][8] Company Analysis: Costco - Costco has differentiated itself in the highly competitive retail landscape through its unique membership-based operating model, which has been central to its long-term success [5][8] - The company leverages its size to purchase products in bulk, allowing it to lower per-unit costs and pass savings onto shoppers, thus undercutting local stores and national grocery chains [6] - Costco offers a wide range of essential goods, including groceries and toiletries, alongside discretionary items, ensuring customer visits remain profitable even in varying economic conditions [7] - Executive cardholders, who represent over 74% of Costco's net sales, benefit from enhanced perks, further solidifying customer loyalty and driving revenue [8]