Di Yi Cai Jing Zi Xun·2026-01-17 10:37Core Viewpoint - The online travel agency (OTA) industry is facing significant scrutiny as Ctrip Group is under investigation for alleged monopolistic practices, which may impact its operations and market dynamics [2] Group 1: Regulatory Actions - The State Administration for Market Regulation has initiated an investigation into Ctrip Group for suspected abuse of market dominance under the Anti-Monopoly Law of the People's Republic of China [2] - Ctrip has stated that its business operations are normal and that it will cooperate with regulatory authorities to ensure compliance [2] - Ctrip has faced multiple regulatory discussions since 2025, including issues related to "choose one from two" practices and price manipulation [2] Group 2: Financial Performance - In Q3 2025, Ctrip reported a net operating revenue of 18.3 billion RMB, a year-on-year increase of 16% and a quarter-on-quarter increase of 24% [3] - For the first three quarters of 2025, Ctrip's total revenue reached 47.011 billion RMB, with a net profit attributable to shareholders of 29.013 billion RMB [3] - The accommodation booking segment contributed over 40% of Ctrip's revenue [3] Group 3: Market Dynamics - The hotel industry in China has approximately 570,000 facilities and 19.27 million rooms, with a chain rate of 26.75% for hotels and 40.09% for rooms, indicating significant room for growth compared to developed countries [3] - The low chain rate suggests many hotels lack strong direct sales capabilities, relying heavily on large OTAs for room distribution, which strengthens the market position of major OTAs [3] Group 4: Pricing and Competition Issues - Some OTAs exert pressure on hotels regarding pricing, promotion, and platform rankings, leading to conflicts where hotels may have to subsidize lower prices while OTAs profit [4][5] - Smaller accommodation providers, such as guesthouses, face challenges without reliance on large OTAs, exacerbating the power imbalance between platforms and merchants [5] - The imbalance in revenue and commission structures has led to dissatisfaction among merchants, particularly in the hospitality sector [5] Group 5: Regulatory Framework - In December 2025, new regulations were issued to govern pricing behaviors on internet platforms, emphasizing that platform operators cannot force merchants to lower prices or impose unfair fees [6] - These regulations reflect a governmental effort to address conflicts between channels and merchants, ensuring fair practices in the OTA industry [6][7] Group 6: Future Considerations - The necessity of OTAs and e-commerce platforms is acknowledged, but there is a call for a balanced approach to commission structures to prevent merchant losses and market shrinkage [7] - The rise of live streaming and fragmented sales channels may divert consumers and merchants from traditional OTAs, prompting a need for these platforms to explore diversified business models [7]