Coke creates chief digital officer role to keep pace with tech demands

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: The Coca-Cola Company has appointed Sedef Salingan Sahin to the newly created role of chief digital officer, according to a press release. Coke adding a chief digital officer to its executive suite is part of a series of changes underway amid a CEO transition. Sahin, an over 20-year veteran who currently serves as president of Coke’s Eurasia and ...