多地年宵花市逐渐升温“新”意涌现 “线上+线下”供销旺让生活锦上添“花”

Core Insights - The Chinese New Year flower market is experiencing a surge in popularity, particularly in Beijing, with unique floral arrangements and new plant varieties gaining traction [1][4][8] Group 1: Market Trends - The introduction of the "Dolan" orchid, which symbolizes good fortune, has become a new favorite in the market, with prices dropping from nearly 1,000 yuan to around 100 yuan due to increased production [1][6] - Creative floral arrangements, such as horse-shaped pots symbolizing prosperity and spring, are becoming significant selling points for vendors [4][6] Group 2: Regional Highlights - In Guangdong, the butterfly orchid market is thriving, with 4,500 acres of these flowers blooming, and unique arrangements like horse-shaped combinations attracting attention [9][12] - The "Rainbow Unicorn" butterfly orchid, which changes color over time, has become a popular item among younger consumers and is a best-seller in e-commerce [14][17] Group 3: Sales Performance - The annual production of butterfly orchids in Lishui Town accounts for one-third of the national market, with over 350 planting enterprises and more than 80 e-commerce companies operating in the area [17] - As of now, approximately 10 million pots of New Year flowers have been sold from Lishui, with a year-on-year sales increase of 10%, and further growth is expected as the holiday approaches [17]