“千万”之上，一汽奥迪革新之姿搏新程

Core Insights - The event on January 15 marked a significant milestone for FAW Audi, celebrating the delivery of the 10 millionth Audi vehicle and showcasing new models like the Audi A6L and Q5L, alongside a new customer experience strategy [1][3] - FAW Audi's achievement of 10 million users reflects a deepening collaboration between Chinese and German automotive industries, emphasizing high-quality openness and localized innovation [3][9] - The theme of the event, "Achieving Millions of Beautiful Moments," highlights the trust built over time between FAW Audi and its users, showcasing a commitment to a user-centered long-term value approach [4][8] Product and Service Commitment - FAW Audi emphasizes uncompromising craftsmanship in product quality, ensuring that global luxury standards are rooted in China, which has led to the Q5 family leading its market segment for 16 years with nearly 2 million users [6][8] - The company has a history of accurately responding to user needs, from the introduction of luxury cars in 1988 to the launch of the Q5 in 2010, and now with the "Oil-Electric Hybrid Intelligent" strategy to meet high-end smart travel demands [6][8] - FAW Audi has built a comprehensive service ecosystem with nearly 600 dealerships, enhancing user experience through initiatives like exclusive user rights and high-value service packages [8][14] Strategic Partnerships and Industry Impact - The partnership between FAW and Audi, initiated in 1988, represents a successful model of cooperation that has evolved into a new paradigm for joint ventures in China [9][11] - FAW Audi's growth has been supported by a full value chain localization process, integrating R&D, production, quality assurance, and marketing, which has also uplifted the entire automotive supply chain [11][13] - Collaborations with leading local tech companies like CATL and Huawei are pivotal for FAW Audi's transition into the intelligent and electric vehicle era, driving high-quality industry development [13][14] Future Directions - FAW Audi's "Oil-Electric Hybrid Intelligent" strategy aims to address the evolving automotive landscape by offering both fuel and electric options, ensuring users experience cutting-edge technology regardless of their choice [14][16] - The integration of advanced technologies in both electric and fuel models signifies a shift towards deeper collaboration in core technology development and ecosystem building [16][18] - As FAW Audi looks towards the next milestone of 10 million, it aims to leverage its 38 years of experience and strategic foresight to foster high-quality development and continue its legacy of user value creation [18]