KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-17 14:27Core Viewpoint - The article emphasizes the commitment of Moutai to green development and sustainable practices, showcasing its initiatives in eco-friendly packaging and supply chain management as part of a broader industry trend towards environmental responsibility [1][3][18] Group 1: Green Practices and Innovations - Moutai's 2026 Procurement and Supply Chain Conference highlighted the theme of "digital empowerment, green coexistence, and chain innovation," showcasing a notebook made from brewing by-products as a symbol of its green philosophy [1] - The company promotes a comprehensive green approach, from sourcing high-quality sorghum to ensuring traceability and sustainability throughout the production process, reflecting a deep-rooted commitment to ecological preservation [3][5] - Moutai has upgraded its packaging materials, replacing traditional components with environmentally friendly alternatives, such as using bamboo pulp paper instead of plastic, thereby enhancing the sustainability of its product offerings [9][11] Group 2: Supply Chain and Collaboration - Moutai is actively integrating green principles into its supply chain, collaborating with suppliers to achieve green certifications and reduce carbon emissions, resulting in a cumulative reduction of 35,000 tons of carbon emissions [12][14] - The company has initiated a glass bottle recycling program, successfully recovering over 525,000 bottles in a pilot scheme, which significantly reduces energy consumption compared to producing new glass [12][14] - Moutai's efforts have earned it national and provincial "green factory" titles, recognizing its commitment to sustainable practices in land use, raw material safety, and waste resource utilization [14] Group 3: Consumer Engagement and Industry Impact - Moutai's approach to green consumption is designed to resonate with consumers, integrating environmental considerations into product design without compromising quality, thus promoting a higher standard of consumer choice [15][18] - The company's MSCI ESG rating has improved to A, positioning it as a leader in the Chinese liquor industry, and its sustainable packaging initiatives serve as a model for other companies in the sector [15][18] - Moutai's long-term commitment to sustainability is expected to influence industry standards and consumer behavior, fostering a culture of eco-consciousness within the market [18]