SUNING.COM(SZ:002024) Sou Hu Cai Jing·2026-01-17 15:41Core Viewpoint - The second round of the Shanghai home appliance trade-in and digital product purchase subsidy program has officially started, providing consumers with another opportunity to participate in the subsidy initiative [2][4]. Group 1: Subsidy Program Details - The registration period for the second round of subsidies is from January 17, 2026, 0:00 to January 19, 2026, 20:00, using a "consumer registration, public lottery, and issuance of vouchers" method [4]. - Consumers can register for multiple categories online or at designated offline locations, but those who have already participated in the program in 2026 cannot register for the same category [4]. - The validity of the subsidy vouchers is 14 days from the date of receipt, and unawarded category vouchers will be released immediately after the lottery results are announced [4]. Group 2: Participating Companies and Offers - Several companies are participating in the subsidy program, including Huawei, JD Electronics, Red Star Macalline, and others, offering additional discount coupons to consumers [5]. - Consumers can claim these enterprise discount coupons on the non-winning page, which can be redeemed at offline stores [4][5]. Group 3: Consumer Behavior and Market Trends - The first round of subsidies led to a significant increase in consumer inquiries, with a reported 50% rise in consultations at stores like Suning [6]. - Energy-efficient appliances are becoming increasingly popular, with 92% of sales at Suning being of first-level energy efficiency, highlighting a trend towards greener and smarter home appliances [6]. - The timing of the subsidy coincides with year-end bonuses and the start of winter vacations, driving a surge in sales of digital products and large appliances, particularly smartphones and refrigerators [8].