三只松鼠宣布：提价！

Core Viewpoint - The company Squirrel announced a price increase for certain nut gift products in offline distribution channels starting January 19, reflecting cost pressures in the snack food industry and strategic intentions to deepen its offline market presence [2][4]. Price Adjustment Details - The price adjustment applies only to certain nut gift products in offline distribution channels, with online channels and other product categories unaffected. The new prices will be based on a specific quotation provided by the company [4]. - The company cited increased logistics costs, rising labor wages, and service costs due to the upcoming Spring Festival as reasons for the price adjustment, aiming to maintain product quality and supply chain stability [4]. Financial Performance - In the first three quarters of 2025, the company reported total revenue of 7.759 billion yuan and a cost of sales of 5.798 billion yuan, resulting in a gross margin of 25.27% and a net profit margin of only 1.97%, indicating limited profitability [4]. - The core nut category generated revenue of 2.731 billion yuan in the first half of 2025, accounting for approximately 50% of total revenue, but its gross margin decreased by 2.64 percentage points to 23.91%, highlighting emerging cost pressures [5]. Offline Distribution Growth - The company's offline distribution business generated revenue of 938 million yuan in the first half of 2025, marking a year-on-year growth of 40.21%, positioning it as a key driver of offline business growth [6]. - As of mid-2025, the company had opened 450 offline stores, with over 74% being community snack stores, indicating a significant expansion in its offline retail presence [6]. Market Context - Industry experts noted that price adjustments in the consumer goods sector due to rising costs are a normal market phenomenon, and the current price increase aligns with industry trends, supporting sustainable operations and long-term market positioning [7].