三只松鼠宣布1月19日起上调线下分销渠道部分坚果礼产品出厂价

Core Viewpoint - The company, Three Squirrels, announced a price increase for certain nut gift products in offline distribution channels starting January 19, reflecting both cost pressures in the snack food industry and a strategic focus on deepening its offline market presence [1][3]. Price Adjustment Details - The price adjustment specifically targets certain nut gift products in offline distribution channels, while online channels and other product categories remain unaffected. The new prices will be based on a specific quotation provided by the company [4]. - The company cited increased logistics costs due to tight transportation capacity and rising labor and service costs as reasons for the price adjustment, which aims to maintain product quality and supply chain stability [4]. - A three-day buffer period has been provided for partners to plan orders, adjust inventory, and align pricing, demonstrating consideration for the channel ecosystem [4]. Industry Context - It is common for the consumer goods industry to implement temporary price adjustments due to rising costs, especially for nut gift boxes, which are in high demand during the Spring Festival [3][7]. - The company reported a total revenue of 7.759 billion yuan and a gross profit margin of 25.27% for the first three quarters of 2025, with a relatively low net profit margin of 1.97%, indicating limited profitability [4]. Business Performance - The core nut category generated revenue of 2.731 billion yuan in the first half of 2025, accounting for approximately 50% of total revenue, but the gross margin decreased by 2.64 percentage points to 23.91%, indicating emerging cost pressures [5]. - The offline distribution business saw revenue of 938 million yuan in the first half of 2025, a year-on-year increase of 40.21%, becoming a key growth driver for offline operations [6]. Offline Expansion Strategy - The price adjustment aligns with the company's recent market strategy, which includes a focus on offline distribution. As of mid-2025, the company had opened 450 offline stores, with over 74% being national snack stores [6]. - The company is transitioning from a "snack vertical brand" to a "full-category self-owned brand retailer," with its lifestyle stores serving as a core vehicle for this transformation, targeting community instant retail needs [6].