为直播间卖食品“划红线、立规矩”（政策问答·回应关切）

Core Viewpoint - The new regulations by the State Administration for Market Regulation aim to enhance food safety responsibilities in the live-streaming e-commerce sector, addressing issues like false advertising and consumer rights protection. Group 1: Regulatory Framework - The regulations encompass all parties involved in live-streaming e-commerce, including platform operators, live-stream hosts, and service agencies, mandating them to fulfill food safety responsibilities [1]. - Platforms are required to establish systems for review, training, and risk management, appoint food safety management personnel, and create a food safety risk control checklist [2]. Group 2: Prohibited Food Items - The regulations specify 13 categories of prohibited food items, including those made from non-food materials, containing harmful substances, expired or spoiled foods, and unlabelled pre-packaged foods [3]. Group 3: Live-streaming Conduct - Ten specific prohibitions are outlined regarding live-streaming practices, such as altering the sensory characteristics of food, making false health claims, and misleading consumers about food origins and properties [4]. Group 4: Penalty System - A tiered penalty system is established to ensure accountability and traceability of responsibilities within the live-streaming e-commerce framework [5].