“2026全国网上年货节”将举办 推出一系列特色活动促消费

Core Viewpoint - The "2026 National Online New Year Goods Festival" will be held from January 19 to March 4, organized by the Ministry of Commerce, aiming to stimulate consumption and promote traditional culture through various activities [1] Group 1: Event Overview - The festival will focus on four main themes: promoting traditional culture, enriching quality supply, renewing consumption scenarios, and connecting domestic and international markets [1] - The event will adopt a "1+N" format, with a national launch ceremony in Lanzhou, Gansu, and supporting activities across five northwestern provinces and e-commerce platforms [1] Group 2: Activities and Features - Various activities will be organized to meet the Spring Festival needs in areas such as food, accommodation, travel, shopping, and entertainment, creating a "New Year flavor map" and "New Year goods list" [1] - The festival will include non-heritage performances and cultural creative exhibitions to enhance the cultural aspect of Spring Festival consumption [1] Group 3: International Engagement - The Ministry of Commerce will integrate "Silk Road E-commerce for the New Year," guiding e-commerce platforms and major business districts to promote the export of New Year goods and organize Spring Festival markets featuring Silk Road products [1] - The initiative aims to amplify the effects of traditional non-heritage items and promote global sharing of Chinese New Year goods, fostering a joyful and festive atmosphere for the Spring Festival [1]