多元体验热“雪”沸腾聚人气 “冰雪+”跨界上“新”焕发新活力激活新消费

Group 1 - The consumption market is heating up as the Spring Festival approaches, with increased tourist traffic to major winter sports destinations [1] - The "Ice and Snow Classroom" concept is gaining popularity, merging cultural tourism with diverse experiences [2][5] - The Chagan Lake Ice Fishing Cultural Tourism Festival is attracting a steady stream of visitors, showcasing traditional winter fishing customs [5][7] Group 2 - Educational programs like "The Last Hunting Tribe" allow participants to learn traditional fishing techniques and crafts, enhancing cultural heritage [11] - In Tianjin, the "Polar Animal Ice and Snow Classroom" offers immersive experiences that combine fun and educational elements about marine life [12] - The integration of ice and snow events is creating new consumption trends, as seen in the Yichun City Ice and Snow Cross-Country Competition, which attracts participants from across the country [14][18] Group 3 - The Bosten Lake transforms into a vibrant ice and snow playground every winter, with upgraded experiences planned for 2026, including snowmobiles and unique dining options [22][24] - Southern cities are innovating indoor ice and snow experiences, creating whimsical environments that attract tourists, such as the ice wonderland in Xiamen [29]