苹果登顶2025年全球出货榜 多款安卓手机被指“借鉴”iPhone

Core Insights - Apple is projected to lead global smartphone shipments in 2025, driven by the iPhone 17 series, achieving a market share of 19.7% with shipments of 247.8 million units, marking a year-over-year growth of 6.3% [3][4][6] - The global smartphone market is expected to show resilience, with total shipments reaching 1.26 billion units in 2025, a 1.9% increase from the previous year [3][4] Global Market Overview - The top five smartphone manufacturers in 2025 are Apple (247.8 million units), Samsung (241.2 million units), Xiaomi (165.3 million units), vivo (103.9 million units), and OPPO (102.0 million units) [4][6] - Apple and Samsung are the fastest-growing companies among the top five, with growth rates of 6.3% and 7.9% respectively [3][4] High-End Market Trends - The high-end segment is becoming increasingly significant, with Apple and Samsung's combined market share rising to 39%, indicating a consumer shift towards premium devices [6] - The iPhone 17 series has been well-received, contributing to Apple's record revenue in Q4 2025, supported by significant upgrades in features and specifications [6][7] Product Innovations - The iPhone 17 has been upgraded to a more balanced "water bucket" model, featuring a high-refresh-rate display and enhanced camera capabilities, while the iPhone 17 Pro is positioned as a "professional photography phone" with advanced features [7][9] - Apple's marketing strategy has shifted to include discounts on high-end models to stimulate consumer interest [9] Chinese Market Dynamics - In China, Huawei leads with 46.7 million units shipped, followed closely by Apple with 46.2 million units, indicating a competitive landscape [10][11] - The overall smartphone market in China is projected to decline by 0.6% in 2025, with Apple and Xiaomi being the fastest-growing brands among the top five [10][11] Design Trends and Imitation - The design of the iPhone has become a reference point for many Android manufacturers, leading to discussions about design imitation in the industry [10][12] - Analysts suggest that this trend of borrowing iPhone design elements is a strategy for Android manufacturers to appeal to budget-conscious consumers while maintaining a sense of premium quality [12][14] Future Market Expectations - The smartphone market is expected to face challenges in 2026, with rising costs due to storage shortages and component price increases, leading to anticipated price hikes [18][19] - The introduction of foldable iPhones is anticipated to revitalize the market, with significant consumer interest noted in surveys [20]