Shede Spirits (SH:600702) Xin Lang Cai Jing·2026-01-18 05:02Core Insights - The article highlights the launch of the low-alcohol product "Shede Zizai" by Shede Liquor, which has quickly gained popularity in the market, showcasing its potential as a blockbuster product [4][5]. Group 1: Product Launch and Market Response - The "Shede Zizai" is the industry's first low-alcohol aged liquor at 29 degrees, which has shown explosive sales potential, achieving 12,000 orders within 36 hours of its launch on JD platform [4][6]. - The product is positioned as a high-quality, low-alcohol option, utilizing aged liquor to maintain flavor while reducing alcohol content, thus appealing to a broader consumer base [6][7]. Group 2: Strategic Positioning and Consumer Insights - The strategy behind "Shede Zizai" focuses on high flavor and quality at a competitive price, with an average price of 0.66 yuan per milliliter, which is significantly lower than other low-alcohol products on the market [6][7]. - The company aims to innovate in response to changing consumer preferences, emphasizing a balance between quality and affordability, thereby addressing the evolving market demands [7][8]. Group 3: Industry Trends and Future Outlook - The white liquor industry is entering a phase of stock competition and value-driven growth, where companies must focus on creating value rather than engaging in homogeneous competition [7][8]. - The emphasis on understanding consumer needs and innovating accordingly is seen as crucial for companies to thrive in the new market landscape [6][7].