【深圳特区报】“中国电子第一街”华强北开启新春消费活动 “科技年货”从这里走向全球

Core Viewpoint - The Shenzhen Huaqiangbei commercial pedestrian street is experiencing a surge in consumer activity centered around "tech New Year goods," driven by the Guangdong province's initiative to promote local products globally [1][5]. Group 1: Consumer Trends - Huaqiangbei is focusing on "tech New Year goods," showcasing products like drones, robots, and AI toys, which differ from traditional New Year goods [5]. - The street has organized 35 specialized markets for coordinated displays and brand promotions, highlighting Guangdong's manufacturing strength in smart terminals, smart home appliances, and 3C digital accessories [5][7]. Group 2: Economic Impact - The Huaqiangbei business district has an annual transaction volume exceeding 480 billion yuan, with a growing share of new productivity-related products like smart terminals and drones, which are crucial for consumption growth [7]. - The area is becoming a primary selection point for international buyers, with an average daily foot traffic of approximately 750,000, including over 7,000 foreign merchants and tourists from 183 countries [8]. Group 3: Marketing Strategies - The spring consumption activities are extending to online channels, with brands utilizing e-commerce platforms for sales alongside offline displays, creating a "live experience, online transaction" model [9]. - Huaqiangbei is developing an open application scenario street, where products undergo functional demonstrations and real-time experiences, forming a complete cycle of "display-experience-transaction-after-sales" [9]. Group 4: Consumer Experience - The introduction of interactive capabilities in products, such as emotional interaction features, is shifting consumer demand from purely functional hardware to products that offer emotional value [9]. - During the New Year activities, related consumption in dining, cultural tourism, and accommodation has increased by over 10%, indicating a shift from a singular shopping focus to a comprehensive model of "experience + application + service" [9].