KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-18 06:00Core Viewpoint - The announcement from Kweichow Moutai emphasizes the crackdown on false promotional messages regarding the sale of its products, particularly the 1499 yuan per bottle offer for the Flying Moutai, and highlights the importance of using official channels for purchases [1][8]. Group 1: Company Actions - Kweichow Moutai has identified and called out two self-media platforms for spreading false information about direct supply channels and promotional offers related to the Flying Moutai [1][8]. - The company is currently signing sales contracts for 2026 with existing corporate group-buy customers, ensuring that sales are conducted through offline interactions and not via public links or social media [2][9]. - The company is actively cooperating with relevant authorities to investigate and address fraudulent promotional activities, aiming to protect market order and consumer rights [1][8]. Group 2: Product Offerings - Kweichow Moutai has opened a purchasing channel for the Flying Moutai at 1499 yuan per bottle (53 degrees, 500ml) specifically for tax-compliant enterprises, allowing them to purchase without needing to buy other non-standard Moutai products [1][8]. - The sales of products will be tailored to the consumption needs of existing corporate group-buy customers, which includes the main products like the Flying Moutai [2][9]. Group 3: Market Impact - The official announcement has been described as a significant move that could disrupt the long-standing speculative trading practices in the market, effectively reducing the cost of corporate purchases by approximately 45% [10][14]. - The new policy is expected to enhance the competitiveness of businesses by lowering costs associated with corporate gifting and hospitality, thereby increasing the occupancy rates in high-end hotels [14].