汉堡越做越小争议发酵，麦当劳客服回应称已记录反馈

Core Viewpoint - Recent consumer feedback on social media indicates that McDonald's burgers appear to be "shrinking" in size, leading to discussions about "shrinkflation" in fast food, where prices increase while portion sizes decrease [2][3] Group 1: Consumer Feedback - Consumers have compared the size of McDonald's burgers to items like macarons, finding similar diameters, and measured a double cheeseburger at only 8 centimeters in length, humorously dubbing it a "beef-flavored macaron" [2] - Photos comparing burgers to everyday items like headphone cases and cup lids have circulated online, sparking collective discussions among consumers about the perceived reduction in burger size [3] Group 2: Company Response - In response to consumer concerns, McDonald's customer service acknowledged the issue and stated that it has been recorded and reported to relevant departments [3] - Media inquiries to McDonald's China regarding specific changes to burger specifications have not yet yielded a clear response as of the article's publication [3] Group 3: Pricing and Market Context - The controversy over burger sizes coincides with a recent price increase for some menu items, effective December 15, 2025, with price hikes generally ranging from 0.5 to 1 yuan [3] - The combination of multiple price increases and consumer perceptions of shrinking burger sizes has intensified discussions about the value proposition of McDonald's offerings, highlighting the need for the company to balance costs, pricing, and consumer value perceptions in the current market environment [3]