Sou Hu Cai Jing·2026-01-18 06:29Core Viewpoint MGS Eco-Home Limited, also known as Moganshan Home, is preparing for an IPO on the Hong Kong Stock Exchange, aiming to leverage its position as a leading provider of green home products in China, with a focus on artificial boards and customized home solutions. Business Overview - Moganshan Home was established in 1995 and specializes in providing green artificial boards and customized home products and services [2]. - According to Zhaoshang Consulting, it ranks as the third-largest green artificial board service provider and among the top fifteen customized home product providers in China as of 2024 [2]. - The company has received multiple national honors, including being recognized as a national intellectual property demonstration enterprise and a national green factory [2]. - It operates three manufacturing bases in Zhejiang and Shandong provinces, utilizing smart facilities that comply with Industry 4.0 standards for digital management throughout the production process [2]. - As of September 30, 2025, Moganshan Home has 875 distributors covering all provinces in China and 45 overseas countries and regions, making it one of the brands with the largest offline distribution network in the industry [2]. Financial Performance - For the fiscal year ending December 31, 2023, the company reported revenues of RMB 3.394 billion and a net profit of RMB 320 million [9]. - The projected revenues for 2024 are RMB 3.456 billion, with a net profit of RMB 321 million [9]. - For the first nine months of 2025, revenues are expected to be RMB 2.519 billion, with a net profit of RMB 280 million [9]. Shareholding Structure - The controlling shareholder, Ascendia Emerald, is held by Mr. Xia Shilin and Ms. Xia Yiping, who together own approximately 53.87% of the company [4]. - Other shareholders include various BVI holding platforms, with the largest being Yufeng Onyx at 16.55% [5]. Board of Directors - The board consists of 8 members, including 4 executive directors: Mr. Zhou Xinlin (Chairman), Mr. Zhao Jianzhong (General Manager), Mr. Tang Yuanming (Deputy General Manager), and Mr. Chen Jian (CFO and Joint Company Secretary) [7]. - There is 1 non-executive director and 3 independent non-executive directors, bringing diverse expertise to the board [8]. IPO Advisory Team - The IPO is being sponsored by CITIC Securities as the sole sponsor, with KPMG serving as the auditor and various law firms providing legal counsel [11].