豪车“印钞机”熄火？保时捷销量暴跌10%，中国市场四连降

Core Viewpoint - Porsche, once considered a "money printing machine" in the luxury car market, is currently facing unprecedented challenges, with a significant decline in global deliveries and stock price pressure [1][3]. Sales Performance - In 2025, Porsche's global deliveries totaled 279,449 units, a 10% decrease from 310,718 units in 2024 [3][4]. - The most significant decline occurred in the Chinese market, where deliveries fell to 41,938 units, down 26% year-over-year [4][5]. - Sales in the German market dropped by 16% to 29,968 units, while sales in the rest of Europe decreased by 13% to 66,340 units [4][5]. - North America remained Porsche's largest single market, with sales of 86,229 units, showing no significant change compared to the previous year [4]. Market Challenges - The decline in sales is attributed to several factors, including a lack of competitive products in the luxury segment and increased competition from domestic brands in China [5][6]. - Porsche's sales director, Matthias Becker, indicated that the company is facing challenges due to a product line gap, particularly with the 718 and Macan fuel models, and a sustained weak demand for high-end products in China [5][6]. - The company has also been impacted by tariffs on imported cars in the U.S., which have affected profitability [3]. Strategic Adjustments - Porsche plans to close approximately 200 self-built charging stations in China starting March 2026, reflecting the company's struggle in the Chinese market [6][8]. - The company is also considering reducing the number of 4S stores in China to 80, indicating a significant shift in its operational strategy [8]. - Porsche aims to accelerate its electrification strategy, targeting over 80% of new vehicles to be electric by 2030, while continuing to produce existing fuel models until the 2030s [8].