武商集团首度布局二手奢侈品市场

Company Dynamics - Wushang Group, known as "China's first commercial stock," has officially entered the second-hand luxury goods market through its upgraded Wushang MALL·Zhongyuan project [2] - The Wushang MALL·Zhongyuan project features various business formats, including international brand circulation, green smart spaces, and boutique outlet selections, with the WS International Brand Circulation Store being a pioneering initiative in the state-owned enterprise sector for second-hand luxury [3] Industry Background - The second-hand luxury goods market is identified as a new blue ocean for retail in China, with Wuhan being one of the pilot cities for second-hand goods circulation [3] - The Wushang MALL·Zhongyuan project operates under the concept of "green circulation, luxury rebirth," featuring a nearly 3,000 square meter WS International Brand Circulation Store that aims to reach high-end customers with "30-minute rapid authentication + one-stop recycling and maintenance" services [3] - The store includes multiple functions such as sales, authentication, maintenance, and live streaming, focusing on high-end brands like Hermès, Chanel, and Louis Vuitton, and features a professional authentication center, maintenance center, and VIP private space, creating a comprehensive ecosystem from recycling to service [3] - Wushang Group plans to leverage its international brand ecosystem to explore new self-operated avenues in brand circulation [3]