河南父子卖啤酒 ，一年分红超3亿

Core Viewpoint - The rapid growth of Henan Jinxing Brewery, driven by its innovative product "Jinxing Maojian," has positioned the company for an upcoming IPO, highlighting the shift in consumer preferences towards female-targeted beverages [2][4][12]. Financial Performance - Jinxing Brewery's revenue surged from 356 million yuan in 2023 to 730 million yuan in 2024, with a further increase to 1.11 billion yuan in the first nine months of 2025, marking a year-on-year growth rate of 191.34% compared to 2024 [2][6]. - The net profit skyrocketed from 12.2 million yuan in 2023 to 125 million yuan in 2024, reaching 305 million yuan in the first nine months of 2025, achieving a 24-fold increase over two years [7][6]. Product Development - The introduction of the "Jinxing Maojian" tea beer in August 2024 marked a significant turning point, with sales reaching 6 tons on the first day and exceeding 100 million cans (approximately 100,000 tons) within ten months [2][4]. - The company has expanded its product line to include 166 SKUs, with 50 being Chinese craft beers, contributing over 70% of revenue in the first nine months of 2025 [5][7]. Market Position - As of September 30, 2025, Jinxing Brewery has become the third-largest craft beer company in China and the largest flavored craft beer producer, holding a market share of 14.6% [2][12]. - The company has successfully tapped into the female consumer market, with over 50% of its core consumer base aged 18-35 being female, and this percentage increased to over 60% with the introduction of new flavors [2][4]. Strategic Initiatives - The company plans to utilize the funds raised from the IPO to upgrade production facilities, acquire capacity, and strengthen its national distribution network, particularly through partnerships with major e-commerce platforms [12][13]. - Jinxing Brewery aims to continue developing new products, including rice wine and non-alcoholic tea beer, while upgrading existing flavors to meet evolving consumer preferences [13].