从“观赏”到“玩转” 冰雪消费新趋势、新亮点持续拓展冬季消费新空间

Group 1 - The core viewpoint of the article highlights the booming popularity of ice and snow tourism in Northeast China, driven by the newly opened Shenyang to Changbai Mountain high-speed railway, which enhances the travel experience for tourists [1][15] - The new high-speed rail service has significantly improved accessibility, allowing tourists to enjoy the scenic ice and snow landscapes with a "fast in, slow travel" approach [1] - The establishment of nine new high-speed rail bus routes in Tonghua City, along with the optimization of 29 conventional bus routes, has created a convenient transportation network connecting high-speed rail stations, tourist attractions, and residential areas [2] Group 2 - The opening of the Shenyang to Changbai Mountain high-speed railway has increased the repurchase rate of visitors from Shenyang and Beijing, allowing for more frequent trips to the ski resorts [4] - Tourists can now easily plan spontaneous trips to Tonghua for skiing, with the ability to travel on Friday evenings and enjoy night skiing and hot springs [6] - The travel time from Tonghua to Baishan is now under 20 minutes, further enhancing the appeal of the region's tourism offerings [9] Group 3 - Baishan City, located in the heart of Changbai Mountain, boasts rich cultural and natural tourism resources, including historical sites and ecological attractions [11] - The region offers a variety of experiences, such as hot springs, forest trekking, and snow-themed activities, making it a year-round destination [11] - The hotel occupancy rate in the Changbai Mountain area has increased by over 30% during the peak season from late September to December compared to the same period last year [13] Group 4 - The trend of "southern guests heading north" has emerged as a significant phenomenon in China's ice and snow tourism, with southern tourists increasingly participating in winter sports in northern regions [16][20] - Over 50% of visitors to various northern ice and snow tourism destinations this season are from southern China, indicating a growing interest in winter activities among these tourists [20] - The "ice floating" experience in Ningxia has attracted attention, showcasing innovative winter activities that blend local culture and tourism [24]