Core Insights - The film industry is increasingly influencing consumer behavior, with audiences engaging with movies through merchandise and experiences even before the films are released [1][5][15] Group 1: Pre-release Consumer Behavior - Consumers are purchasing movie-related merchandise, such as character toys, before the films are released, indicating a shift in how audiences interact with films [3][8] - The trend of selling merchandise before a film's release is becoming common, with significant sales occurring even months in advance [5][11] - Data shows that hotel bookings in locations featured in upcoming films have surged, with a 147% increase in bookings for a film's shooting location compared to the previous year [12] Group 2: Cultural Impact and Engagement - The film industry is fostering a cultural ecosystem, with confidence from audiences and producers in the future of Chinese cinema [14] - Post-release, audiences continue to engage with films through discussions and sharing content on social media, indicating a sustained interest beyond the initial viewing [17][18] - Cultural exhibitions related to films are gaining popularity, with significant increases in attendance and engagement, showcasing the connection between cinema and traditional culture [22][23]
大数据“说”变化·上映前“种草”“靠前”消费 电影催生多样文化空间激活多元消费
Yang Shi Wang·2026-01-18 07:14