Core Viewpoint - Celsius Holdings experienced a significant stock rebound in 2025, with shares increasing by 74%, contrasting with a 16% gain for the S&P 500, indicating strong consumer demand despite previous challenges [1]. Group 1: Financial Performance - In 2024, Celsius faced a 52% decline in stock value due to stalled growth, with a notable 31% drop in Q3 revenue, which management attributed to inventory fluctuations with PepsiCo [2][4]. - By 2025, Celsius reported a remarkable 75% top-line growth through the first three quarters, demonstrating a recovery in consumer interest and sales [1][6]. - The company acquired Alani Nu for $1.65 billion in April 2025, contributing to its growth, although inorganic growth raises concerns about financial and integration risks [6]. Group 2: Market Dynamics - Despite the revenue drop in 2024, Celsius maintained its market share and distribution, with retail sales of the Celsius brand growing by 13% year over year in the 13 weeks leading up to September 28, 2025 [7]. - The Alani Nu brand has not cannibalized Celsius' sales, with Alani Nu's net sales increasing by 115% year over year, indicating a complementary growth strategy [8][9]. - International revenue accounted for only 3% of total revenue in Q3, suggesting significant potential for growth in global markets [10]. Group 3: Future Outlook - Celsius is positioned for continued profitable growth, with multiple growth levers including the Alani Nu brand and international expansion [8][11]. - The current valuation of Celsius, with a price-to-sales (P/S) ratio of 6, is considered attractive compared to its 10-year average [11]. - Long-term growth prospects remain strong, with expectations for Celsius to outperform the market over a five-year horizon [13].
I Correctly Predicted the Rebound for Celsius Stock in 2025. Here's Why I Believe the Party Can Continue in 2026.