澳网奖金同比增长16%创新高，周杰伦和中国大公司添了一把火

Group 1 - The Australian Open 2026 has set a record total prize money of AUD 111.5 million (approximately USD 75 million), an increase of 16% from the previous year, marking the highest total prize pool in history [4][5] - The singles champions will each receive AUD 4.15 million (approximately USD 2.8 million), a 19% increase from last year's AUD 3.5 million [5] - The event has seen a significant increase in attendance, with 120,000 spectators in 2025 and 136,248 in the first four days of the 2026 opening week, setting a new record [6] Group 2 - The Australian Open's revenue growth is attributed to various factors, including celebrity participation and diverse activities that attract fans, such as the "opening week" events [6][12] - The number of sponsors has increased from 36 in 2025 to 46 in 2026, indicating a growing commercial interest in the event [6][7] - Major sponsors include Kia Motors and Chinese liquor brand Luzhou Laojiao, which has seen a 236% increase in sales in Australia since partnering with the Australian Open [8][12] Group 3 - The partnership with the Australian Open has allowed Luzhou Laojiao to enhance its brand visibility, achieving significant media exposure and sales growth in the Australian market [12][13] - Other sponsors like Luckin Coffee and Haier are also leveraging the event to expand their presence in overseas markets, with Luckin Coffee upgrading its sponsorship status over the years [12][13] - The continuous increase in prize money reflects the growing commercial value of global tennis and the influence of the Chinese market on the event's development [13]