ChatGPT和谷歌双双落地AI广告丨合规周报(第222期)
2 1 Shi Ji Jing Ji Bao Dao·2026-01-18 09:45

Group 1: AI Advertising Models - OpenAI announced the testing of advertising in ChatGPT, targeting free and $8 subscription users, with ads presented at the bottom of conversations and only shown when highly relevant to user queries [2] - Google introduced a new shopping ad feature called "Direct Offers" within its Gemini AI model, allowing retailers to push exclusive discounts determined by AI, emphasizing a negotiation-like approach rather than standard advertising [3][4] Group 2: Regulatory Developments - The UK regulator Ofcom has launched an investigation into X and its AI chatbot Grok due to concerns over the misuse of deepfake technology for creating and distributing explicit content [5][6] - The U.S. Federal Trade Commission (FTC) is scrutinizing the "talent acquisition" practices of major tech companies, where firms hire employees from startups instead of acquiring them, to avoid antitrust scrutiny [7] Group 3: Domestic Regulatory Actions - Ctrip has been officially investigated for alleged monopolistic practices, including price fraud and restricting merchant pricing, as part of a broader regulatory crackdown in the OTA industry [9] - The second trial of the first AI-related criminal case involving the generation of explicit content is underway, focusing on the legal responsibilities of AI service providers [10][11]