Get ready for an adtech IPO rebound

Core Insights - The mobile adtech firm Liftoff has filed for an IPO in the US, potentially signaling the end of a prolonged IPO drought in the adtech sector [1] - If the IPO market reopens, companies with consistent growth and a focus on performance advertising, particularly those leveraging AI, are expected to lead the way [2] Company Overview - Liftoff offers a software development kit for app developers to sell advertising and utilizes machine learning to help advertisers target high-quality mobile users [3] - The company reported a revenue growth of 30% year-over-year, reaching $491 million for the nine months ending September 30, with adjusted earnings of $263.3 million and a net loss of $25.6 million [3] Market Dynamics - Other mobile adtech companies like InMobi and Moloco are also seen as potential IPO candidates, as the market has consolidated into a few major players [4] - AppLovin has emerged as a leading player with a market cap exceeding $200 billion, influencing other companies in the adtech space [10] Performance Advertising Trends - Consumer spending on mobile apps is projected to grow by 21.6% year-over-year, reaching $155.8 billion by 2025 [12] - Advertisers are increasingly focused on measurable outcomes, employing data-driven strategies to optimize ad performance [14] Industry Challenges and Adaptations - The mobile ad industry faced challenges following Apple's privacy updates in 2021, which limited tracking capabilities [15] - Companies have adapted by investing in first-party data and AI tools, reducing reliance on Apple's tracking identifiers [16] Future Outlook - Recent antitrust rulings against Apple and Google may lead to reduced app store fees, creating a favorable environment for increased mobile ad spending [17] - Cost savings from reduced commissions are expected to be reinvested into user acquisition efforts [18]