工业游从“小众体验”迈向“大众消费” “工业+文旅”多元场景释放新经济增长点

Core Viewpoint - The rise of factory tours in China, described as "industrial tourism," has become increasingly popular, with high demand for visits surpassing even that of competitive university admissions [1][26]. Group 1: Popularity and Demand - Factory tours have become a sought-after experience, with reports indicating that visiting factories is now more challenging to book than entering some prestigious universities [1]. - A significant number of visitors, nearly 200,000, have been received by a specific automotive factory, indicating the high interest in industrial tours [6]. - To address the overwhelming demand, factories have increased their visitor capacity from 10,000 to 25,000 per month and expanded group sizes from 40 to 60-80 people [7]. Group 2: Business Opportunities - The industrial tourism trend has opened new avenues for businesses, allowing them to attract partnerships and collaborations with other companies [2][4]. - The integration of industrial tourism has led to a 20% increase in sales for some companies, with projections of reaching around 5 billion yuan in sales by 2025, of which nearly 1 billion yuan is attributed to industrial tourism [19]. - The concept of "industrial + cultural tourism" is being developed, creating diverse experiences for visitors, such as camping and tasting fresh food directly from production lines [21]. Group 3: Industry Transformation - The industrial tourism sector is evolving from a niche experience to a mainstream consumer activity, driven by consumer demand for transparency in production and companies' strategic shifts towards new consumption scenarios [24]. - The Ministry of Industry and Information Technology has emphasized the importance of integrating industry with cultural tourism, with 122 national-level industrial tourism demonstration bases established across various provinces [22]. - Experts highlight that the deep integration of industry and tourism can stimulate new economic growth points and enhance the overall efficiency of manufacturing and service sectors [28].