从私人定制到爱宠消费，大数据解码上海「精致」生活

Core Insights - Douyin's lifestyle service report highlights Shanghai's transformation into a hub of quality consumption, with significant growth in various sectors driven by a refined lifestyle perspective [1][3][4]. Consumption Trends - In the food sector, orders for "steak" increased by over 160%, while Mediterranean cuisine saw a growth of over 150% [3]. - The accommodation category is dominated by high-end hotels, which account for over 35% of total orders, with a year-on-year growth exceeding 150% [4]. - In the realm of personal image, custom clothing orders surged over five times, and skin management services grew by over 85% [5]. Emotional and Family Spending - The demand for emotional companionship and ideal living spaces is reflected in the significant growth of pet supplies, with orders increasing nearly tenfold, and smart home products growing over 180% [5]. - The nightlife economy in Shanghai is thriving, with bar orders increasing by over 50% and payment GMV rising by over 70% [7]. Event and Community Engagement - The upcoming "Yujian Beautiful Life" conference on January 20, 2026, will focus on new trends, strategies, and outcomes, aiming to empower local businesses by capturing consumer trends and fostering sustainable growth [1][9]. Market Growth Indicators - The number of stores on the platform in Shanghai grew by over 18.4% year-on-year, and the number of group-buying influencers increased by over 63.5% [8]. - In 2025, over 10.9 million users engaged with Douyin in Shanghai, showcasing the city's vibrant lifestyle through over 80.1 million check-in videos [3].