新手宝爸宝妈注意!小分子蛋白奶粉 ≠ 特医配方水解奶粉,看懂配料表是关键

Core Viewpoint - The rise of "hydrolyzed protein" and "small molecule" as popular marketing terms in the infant formula market has led many parents, especially those with sensitive babies, to purchase these products, but there are concerns about misleading marketing practices and the actual content of these formulas [1][2]. Group 1: Product Composition and Marketing - The core value of hydrolyzed milk powder lies in its ability to reduce allergenic proteins through enzymatic hydrolysis, making it suitable for infants with allergies or digestive issues, and it should be used under medical guidance [2][17]. - The emergence of "small molecule protein milk powder" has created confusion among consumers, as it blurs the lines between regular infant formula and special medical use formulas [2][17]. - Products labeled as "small molecule protein milk powder" often include both special medical infant formula and regular infant formula with added hydrolyzed protein, leading to significant differences in composition [4][10]. Group 2: Regulatory and Industry Standards - The labeling of ingredients must follow strict regulations, with components listed in descending order of quantity, yet some products mislead consumers by placing hydrolyzed protein at the end of the ingredient list [9][19]. - There is a stark contrast in the registration numbers of regular infant formulas (2245) versus special medical hydrolyzed formulas (16), indicating a significant market disparity [18]. Group 3: Expert Opinions and Recommendations - Experts suggest that manufacturers should clearly label the type and amount of hydrolyzed protein in their products to eliminate consumer confusion and ensure transparency [19][21]. - There is a call for regulatory bodies to enforce standards on the labeling of hydrolyzed protein content, which would help consumers make informed choices and promote healthy industry practices [19][21].

新手宝爸宝妈注意!小分子蛋白奶粉 ≠ 特医配方水解奶粉,看懂配料表是关键 - Reportify