Group 1 - FILA has officially opened its first upgraded store, "FILA TOPIA Xi'an No.1," at Xi'an Sege International Shopping Center, marking a key milestone in the "ONE FILA" strategy [1] - The new store emphasizes a high-end positioning with a focus on "one store, one theme" and "one store, one customization" [1] - The CEO of FILA Greater China, Jiang Yan, stated that the essence of the "ONE FILA" strategy is to resonate deeply with consumers and rejuvenate FILA's century-old sports fashion genes [1] Group 2 - FILA plans to use the Xi'an store as a strategic starting point to continuously enhance the brand's retail terminal image and service upgrades [1] - The company aims to create more innovative store formats across major cities in China to cater to different scenarios and customer groups [1] - The initiative is part of FILA's broader goal to lead a new journey in high-end sports fashion [1]
首家全新升级FILA壹号店落地西安
Bei Jing Shang Bao·2026-01-18 13:30